AKN EXHIBITION 2015
Presentation
" SOCIAL EXPERIMENT "

My first presentation in AKN EXHIBITION - the exhibition was hosted by NUCE, Hanoi.
In this presentation, I focused to the "social experiment " feature in my master thesis and trying to clarify the social behavior, architecture and the identity of the building. Here I  argued that the assertion of the identity is never simple , but it always involves a struggle for the power to confirm the significant social control 

LAYMAN ABSTRACT
We live in an age with so much nonlinearity occurs simultaneously at many different locations . We are also in a turbulent era , partly due to the transition between the two millennia . If someone put a question : " The Contemporary at this point is what ? " Certainly we cannot give a simple answer . Scholar Ernst Gombrich , in his book Art Story 3 that : " There is no art , only artists ." Therefore, nothing is too much when we follow him , saying : " No contemporary , just what is happening at present ." Thus, it can be said that the process of identification we inherently affected by social trends and less impact them .
The Asian countries are faced with the rapid growth and change . The recent international crisis demonstrates the form of local development in a chaotic , fragmented or dominated by global economic interests . So we need to study to understand the elements of identification process and identity to develop sustainably.

Let's imagine that the world as a great entity . What would we do to change it ? A total reforming , or simple operation ? Whatever it is , I think the most important point of the contemporary , that it must stick with history .
Since the 1960 - 1970 the world began to change radically due to the strong development of electronic technology , digital communications and the internet . This makes changing the way people think about themselves as well as the concepts of space and place - the crucial factor for the architecture . There is a new sense of geography bold colors - political economy rather than physical characteristics , and it does not follow to the border , to the map or boundary regions . Also , the way we approach a space has changed . Everyone has multiple sources and identify sources than ever , and by the special sensitive way.
Here I will argue that the assertion of the identity is never simple , but it always involves a struggle for the power to confirm the significant social control . Sometimes the identity of a building does not follow its meaning , which is in its symbolism . It represents an era , for the past , or for the glory or delusions . Through the course of this struggle , the identity of the building is revealed at the highest level .